The other side of agents making money: $75 earned, about $3,000 spent
An agent ran cold B2B sales for four weeks selling pest-control leads at $75 each. It closed exactly one sale against roughly $3,000 in costs. The lesson is blunt: an open-ended 'make money' goal burns cash on outreach, while a narrow offer with a measurable outcome and upfront payment is what keeps an agent business honest.