Businesses are now paying for agents: 2 million use Meta's Business Agent weekly
Demand for agents is showing up in company reports: Meta's Business Agent, which answers customers, recommends products, books appointments, and closes sales inside WhatsApp, Messenger, and Instagram, is used by more than 2 million businesses a week across 30 million weekly conversations. Salesforce reports over $1.5 billion in annual recurring revenue from its agent platform. For anyone selling agent services, the buyers are no longer hypothetical — though these are company claims, not independently verified figures.