$4,500 setup plus $3,600/month retainer: the exact process behind one automation sale
A real-estate team was losing leads because nobody followed up in time, so the operator sold them an automated lead follow-up system for $4,500 setup. The sale started with one free diagnostic question about what happens in the first ten minutes after a new lead arrives. Pricing was anchored to the cost of dead leads, not the hours spent building — a textbook value-pricing example.