AI agent lifts a browser game's ad returns from 5.9x to 7.3x
A free-to-play browser game with over five million players handed an AI agent the job of reading campaign breakdowns across hundreds of sites, countries, and banners to find budget flowing to placements that never paid back. After the team applied the agent's recommendations, each dollar of remarketing spend returned $7.30 instead of $5.90 over ten days. The case shows the real near-term agency model for agents: reading numbers humans never have time to read, though the figures come from the ad platform itself and use last-touch attribution.