The feast-and-famine trap: selling automation projects ends income, retainers keep it
After eight months selling $2,500 automation builds, an agency owner lost a client in a four-minute call because the project was done, even though the automation saved the client about 30 hours a month. The lesson: a project has an end date by definition, so recurring revenue has to come from retainer packages with a monthly checklist and a one-page report per client.