Morningside AI: a paid discovery step took the agency to its first $100,000 month
Liam Ottley's AI automation agency Morningside AI was stuck between $20,000 and $30,000 a month until it changed how it sold projects, adding a paid discovery step before each engagement. The agency then had its first $100,000 month, according to a November 2024 newsletter. The lesson transfers well to a solo operator — audit first, then sell the project — but the $100k figure is self-reported and a single month, not proof the level held.