Meta Q3 call: Muse passes 10 million US and Canada users, shopping leads usage
On Meta's Q3 earnings call, Mark Zuckerberg said more than 10 million people in the US and Canada set up Muse personal agents within about six weeks, with roughly a quarter using it daily. Shopping emerged as the leading use case, with over a quarter of users buying through Muse at an average purchase above 200 dollars, and monetization planned through transaction fees, premium subscriptions and enterprise services.