Muse reportedly launching in the UK within weeks, Meta yet to confirm
The Sunday Times reports Meta is preparing to launch Muse in the UK within weeks, lining up retail partners whose websites the agent could buy from directly, with senior Meta executives expected at the launch. Meta declined to comment and Reuters says it has not verified the story; no official date or partner has been named. Shopify merchant documentation also shows some sales Muse completes on Meta surfaces may never trigger a third-party affiliate pixel, a real issue for publishers.