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newsThe Wall Street Journal · Nov 03, 2026

Muse passes 10 million US and Canada users in its first six weeks, shopping leading adoption

More than 10 million people in the US and Canada set up Muse agents in the first month and a half after its September launch, with shopping the most common use at over a quarter of users and an average purchase above 200 dollars. Walmart and Shopify have partnered with Muse while Amazon has blocked it, and Amazon's CEO continues to downplay outside shopping bots while promoting Alexa for Shopping.

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