Muse hits 10M US downloads in 40 days, retains better than rivals
Sensor Tower data: Muse reached 10.9M downloads since its September debut (10.2M in the US), a 40-day milestone only 12 apps in history have hit. Retention stands out: 30% at day 7 and 23% at day 14 versus rivals' 19%/16% average. Daily active users hit 2.5M on Oct 16 (+15% WoW), and Meta allocated 39% of its October ad spend to Muse.