Muse tops 10 million users as Zuckerberg turns to monetisation
On Meta's Oct 21 earnings call, Zuckerberg said over 10 million people in the US and Canada set up Muse within ~1.5 months of its Sep 8 launch, with 25% using it daily. Shopping is the top use case with average order value above $200 — volume was so unexpected Meta had to raise limits with Stripe. The CEO declared Muse is entering its monetisation phase; Meta stock rose ~7% after hours.