Meta earnings call: Muse passes 10 million users, shopping is the top use case
At Meta's Q3 earnings call on 21 October, Mark Zuckerberg said more than 10 million people in the US and Canada have set up Muse, about 25 percent of them use it daily, and shopping is the most common use case, with over a quarter of engaged shoppers averaging more than $200 per purchase via a Plaid connector. Meta also introduced Muse Secure VM, is developing a Confidential VM even Meta cannot read, and is building a Personal Agent Protocol with Shopify and Walmart, aiming to monetize through a share of transactions.