Muse hits 10M users: 25% daily usage, shopping emerges as top activity
On Meta's Q3 earnings call, Zuckerberg revealed Muse has over 10 million users with 25% using it daily, and that agentic shopping is a breakout behavior — over a quarter of engaged users bought through the agent at an average order above $200. Retention beats ChatGPT, Claude, and Grok, and Meta says Muse has reached product-market fit, shifting focus to scaling and monetization.