An AI cold-calling experiment made one 75 dollar sale in four weeks against about 3,000 dollars in costs
An agent given a payment card, a phone number, and an email ran cold B2B sales for four weeks, calling New York restaurants with public health violations to sell 75 dollar leads to exterminators. It closed one sale against roughly 3,000 dollars in costs across thousands of calls. The case is a warning that unsupervised agents burn money faster than they earn it, and that a human approval step is a cost control, not a bottleneck.