Muse reaches 11.2 million accounts in the US and Canada in seven weeks, shopping leads tasks
A study of Muse usage from launch on September 8 to October 25, 2026 finds 11.2 million accounts in the US and Canada, 2.74 million daily users in the final week, and shopping and product research as the largest task category at 24.6 percent. Users aged 45 and older make up 52.2 percent of the base, and seven-day retention of 28.6 percent edges out ChatGPT's 24.2 percent.