Each free Muse user may cost Meta about $40 a month, with no revenue path yet
Deutsche Bank analysts estimate Muse's free tier, at 100 million tokens a month, costs Meta roughly $40 per user per month, while most users stay on the free tier and paid plans cost $20 or $100. CEO Mark Zuckerberg said on the Q3 earnings call that Meta eventually plans to charge businesses fees on transactions Muse completes, but is not doing so yet and intends to keep the free version free.